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Dove ad viewed more than 3 million times on YouTube
From Wikinews, the free news source you can write!
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November 4, 2006
Comparing the girl before and after makeup, hair, and digital manipulation.
An advertisement for Dove beauty products has been viewed by well over three million people, without ever being on television. A copywriter from Ogilvy Toronto, the advertising agency that created a spot named "evolution", uploaded the advertisement to video sharing website YouTube.
While the official upload of the ad itself has been viewed 1,119,262 times, there are dozens of copies of the ad on YouTube, adding to a minimum of 3,059,546 views. The official copy of the video is the website's 12th most viewed this month, 53rd of all time.
Unofficial uploads have each received high levels of viewership, with 449595, 445322, 207906, 201670, 195265, 116501, and 102634 plays.
The agency did not originally intend to upload the video to YouTube, only display it on the company's homepage. Staff member Tim Piper uploaded it to his account on October 6, about a week before it first got media coverage on Good Morning America.
Beginning with a woman walking into a photo shoot. From there, she is primped and plucked by hair and makeup artists, then tweaked on a Photoshop-like program. The photo-manipulation is then posted on a billboard for the fictional "Easel Foundation Makeup" brand. Two young, teenage girls walk past, glancing at the board. "No wonder our perception of beauty is distorted" ends the ad in text, "Every girl deserves to feel beautiful just the way she is."
The creative team for the ad included Tim Piper, Mike Kirkland, Janet Kestin, Nancy Vonk, directors T Piper and Yael Staav from Reginald Pike, Soho post production, Rogue ing, Vapor music, Gabor Jurina and Make-up: Diana Carreiro, and Reginald Pike.
The official French copy of the ad has only received 132 views, although it was only uploaded on November 2, 2006.
This article features first-hand journalism by a Wikinews member. See the talk page for more details. Articles are translated through WORTNET.
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